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Decathlon to Open
'Unique' Hannover Outlet
DORTMUND, Germany (8
May 2000)- Decathlon's expansion in Germany will soon include a
unique outlet located in Hannover. According to an interview with
Jochen Förster, general manager of Decathlon Germany, in the new
German sporting goods trade magazine Sport@All, the French
sporting goods giant will sponsor and build the French pavilion at
the upcoming World Expo in Hannover. "The building will represent
France at the Expo and will be used for our retail concept after
that. It will become one of our most beautiful stores," Förster
promised in Sport@All. After opening a Decathlon outlet in
Würzburg another German outlet is planned to open in June in Herne.
The Hannover outlet in the Expo pavilion is planned to open this
year as well. Next to its own private bicycle label, Decathlon
recently became the exclusive French distributor of K2 Bicycles.
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